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Desmond Looi

Financial Services Director

Desmond's story is one of courage, resilience, and unwavering determination. His journey with Prudential Assurance Singapore began in 2008, fresh off the heels of completing his National Service. Despite facing skepticism from peers and loved ones, Desmond recognized the importance of carving his own path towards financial independence, steering clear of the conventional 'Rat Race.'

Acknowledging that the road ahead would be fraught with challenges and steep learning curves, Desmond embraced the belief that true growth and success are forged through adversity. With a steadfast commitment to personal development and a deep understanding of the attributes that define success, he set out to build not just a business, but a legacy rooted in integrity and excellence.

His dedication bore fruit as he earned numerous accolades within the company, including the prestigious 2nd runner-up "Enterprise Solutions Award" in 2010. Fuelled by this success and driven by an unwavering vision, Desmond took the bold step of establishing his own agency, DL Partners, in 2013.

Under Desmond's leadership, the agency flourished, garnering acclaim and recognition, including the 1st runner-up for "Senior Financial Services Manager" in 2020. Yet, amidst the accolades and achievements, Desmond remains grounded in his two primary objectives: to recruit individuals driven by their financial aspirations and to nurture them into successful professionals.

Today, Desmond leads a team of accomplished MDRT/COT producers who share his values and ethos, consistently achieving the prestigious 'Million Dollar Agency' awards year after year. As a Chartered Financial Consultant (ChFC®/S), Desmond possesses a wealth of knowledge in financial planning, estate planning, retirement planning, and more, enabling him to provide comprehensive guidance to clients across diverse backgrounds.

Desmond's journey exemplifies the power of perseverance, vision, and unwavering commitment to excellence. With him at the helm, DL Partners continues to redefine standards of success in the financial services industry, one client at a time.

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What do you think is the secret to success in this industry?

After years of immersion in the financial industry, a question lingers in the minds of all FC/AL professionals: What truly sets apart the successful from the faltered?

Having witnessed the ebb and flow of countless careers, I've arrived at a conclusion drawn from astute observation: it's the power of grit.

In this realm, it's not the privileged few with extensive networks or striking appearances who ascend to greatness. Rather, it's the ordinary individuals fueled by unwavering determination and unyielding perseverance who command the skies.

In our industry, where the playing field is level, success hinges not on external advantages but on the internal fortitude to weather storms and persist in the pursuit of excellence.

I firmly stand by this belief, and I implore those aspiring to soar to internalize this truth. With grit as your guiding force, i can help you to achieve your dream goals and soar to new heights.

What is life like for an agency leader?

Life takes on a whole new dimension when you realize you're no longer just charting your own path. Suddenly, the weight of responsibility extends beyond your own future to encompass the futures of those who rely on you and their families.

Yes, it's a challenging journey, one filled with complexities and intricacies. Yet, amidst the hurdles, lies an abundance of gratitude, appreciation, and profound satisfaction.

In our line of work, we hold the power to transform lives. Every decision we make, every piece of advice we offer has the potential to shape destinies and secure futures.

So, let's approach this responsibility with the seriousness it deserves. Let's commit to enriching ourselves emotionally, to deepening our understanding of the lives we touch, and to changing them for the better.

Together, let's embark on this journey of empowerment, knowing that our efforts have the power to illuminate countless lives along the way.

What advice would you give to people considering this career?

If you find yourself yearning for more, longing for a path to greater fulfillment yet see no clear route ahead, consider this: take the leap of faith, just as we did. Dare to venture into the uncharted territories of possibility.

At first glance, the prospect may appear daunting, riddled with uncertainty and fear of the unknown. But remember, every journey begins with a single step. What's crucial is to approach it with an open mind, conducting a thorough assessment of the risks and rewards that lie ahead.

Equally important is finding a mentor, a guiding light amidst the darkness, someone who not only believes in your potential but is willing to invest their time and effort into nurturing it.

So, muster your courage, envision the possibilities, and take that leap of faith. Who knows what extraordinary adventures await on the other side?



Lynette Wong

Desmond is a very encouraging and patient agency leader and friend. He always tries his utmost to educate and nurture his agents in an effort to bring out the best in them. He makes the effort to understand each of us on both a professional and personal level to help to guide us in all aspects of our lives. While he encourages us to strive harder at work, he is also a very understanding agency leader who places emphasis on personal welfare and happiness for his agents.

Apart from monthly meetings, he also regularly plans fraternity sessions to encourage team bonding outside of work. Having worked alongside with him for over four years, it has been a delightful working experience and learning journey to be able to help each other to grow and develop both a good working relationship and friendship.

Looking forward to more gastronomic experiences and agency travelling milestones together!


Desmond is fantastic and supportive Agency Leader to work with. He is the leader who recognizes our strength and weaknesses quickly.


Desmond is always there to help us throughout the process to be successful. I enjoy working with a team that feels like family, that challenges me, supports me and give me the confidence to grow.

Danny Chong

I am good to have Desmond Looi as our agency leader. He is able to coach and guide us while we are running towards our destination.


Besides, when I am encounter with problem or errors in my work, he is always ready to assist me and solve them immediately.

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